Promedia Publications

Promedia Publications is a media company based in Santa Ana, CA, USA. They published two magazines and organized nationwide events for their two car racing leagues: NMCA and NMRA. I designed promotional material for magazines and direct mail campaigns.

Direct mail Mini posters / brochures (front and back).

These pieces were designed keeping in mind aesthetics the target audience, mainly “Middle America” (the culturally rural and suburban areas of the United States), could engage with.

A big challenge was to include the big quantities of information the event organizers and sponsors required, while keeping the visual appeal of the promotional material.

Car photographs were thoroughly retouched for use in the promotional material.

Booth design for the 2009 Performance Racing Industry Trade Show.

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