Direct mail Mini posters / brochures (front and back).
These pieces were designed keeping in mind aesthetics the target audience, mainly “Middle America” (the culturally rural and suburban areas of the United States), could engage with.
A big challenge was to include the big quantities of information the event organizers and sponsors required, while keeping the visual appeal of the promotional material.
Car photographs were thoroughly retouched for use in the promotional material.
Booth design for the 2009 Performance Racing Industry Trade Show.