In Bogota, the most common verbal expressions are complaints; they increase stress and violent attitudes with fellow citizens. In the root of this issue, is hopelessness. So for us, the main spiritual attribute people needed to be in touch with, is hope. Through this project we want to bring awareness of the possibilities that arise when we believe.
The yellow doodle is a representation of the energy that life brings. Red symbolizes our blood, the life within ourselves.
Logotype variations.
"Believe again, smile again", "Believe again, dream again", "Believe again, laugh again", "Believe again, love again".
Graffitti wall, where people can engage and write out what they would do if they believe again.
“If I believe again... I will" "trust”; "look for a better future"; "have joy"; "smile!!"; "seek peace".
Posters and billboards
"Jaime, 45 years old. I believed again, I loved again”. "Camilo, 21 years old. I believed again, I laughed again”. “I believed again, I lived again. Paola, 23 years old". “I believed again, I dreamt again. David, 24 years old".